Q4 Whitepaper: The Current State of Social Media & Investor Relations
22 March 2010
In a continuing effort to share how public companies are using social networks, Darrell Heaps, Co-Founder and CEO took a large audience of IR professionals on a guided tour of “The Current State of Social Media & Investor Relations”.
Participants were provided with over 50 examples and case studies of how companies are using Twitter, Facebook, LinkedIn and IR blogs to mitigate share value, dramatically increase web site traffic and broaden their reach to potential investors.
Social media success takes work and things don’t happen overnight. So, based on the plethora of information discussed during the webinar, we compiled all of the company examples, links and the questions and answers into this whitepaper as a reference guide for IR professionals.
If you’re thinking about if, when and how to integrate social media with your investor relations program, download the FREE whitepaper today and you’ll learn how companies are:
- Interacting with shareholders and managing their discussion boards on Facebook.
- Proactively soliciting questions in advance of quarterly earnings call on Twitter.
- Using feedback from the institutional community to make their IR blog a valuable resource to learn about their company.
- Repurposing video content to increase discoverability across all channels.
……and much more!