Q4 Whitepaper: Public Company Use of Social Media for Investor Relations – Summer 2010
29 July 2010
By Darrell Heaps
We’re thrilled to announce our latest report on the use of social media by public companies for investor relations. If you’d like to get right to the report you can download it here.
Last year we released two research reports on Twitter for investor relations. At that point, our sample of 350 companies told us that 35% were using Twitter for IR, in the current report you’ll see this adoption is now at 65%.
However, it’s not all about Twitter. So we expanded our research to include Facebook, LinkedIn, Blogs, YouTube and SlideShare. Their respective adoption rates for IR came in at:
- 37% Facebook
- 29% YouTube
- 10% Corporate blog
- 10% SlideShare
- 93% LinkedIn
We included LinkedIn because company pages are created automatically and now anyone can “Follow” any company.
What impresses me the most about the state of the market is just how many companies are using social media . We’ve included hundreds of examples in this report and we’ve literally just scratched the surface.
The complete report is 96 pages and has tons of stats, charts and web links.
Register on the landing page and we’ll email you the whitepaper right away.
We hope you enjoy it.
Let us know what you think in the comments below! Is social media for IR reaching a tipping point?