Q4 Whitepaper: Public Company Use of Social Media for Investor Relations – Summer 2010

29 July 2010

By Darrell Heaps

8 comments

Share

Download the latest Q4 Whitepaper on social media for public companies.

Download the latest Q4 Whitepaper on social media for public companies.

We’re thrilled to announce our latest report on the use of social media by public companies for investor relations.  If you’d like to get right to the report you can download it here.
Last year we released two research reports on Twitter for investor relations.  At that point, our sample told us that 35% were using Twitter for IR, in the current report you’ll see this number is now 65%.
However, it’s not all about Twitter. So we expanded our research to include Facebook, Linked, Blogs, YouTube and SlideShare.  Their respective adoption rates for IR came in at:
37% Facebook
29% YouTube
10% Corporate blog
10% SlideShare

We’re thrilled to announce our latest report on the use of social media by public companies for investor relations.  If you’d like to get right to the report you can download it here.

Last year we released two research reports on Twitter for investor relations.  At that point, our sample of 350 companies told us that 35% were using Twitter for IR, in the current report you’ll see this adoption is now at 65%.

However, it’s not all about Twitter. So we expanded our research to include Facebook, LinkedIn, Blogs, YouTube and SlideShare.  Their respective adoption rates for IR came in at:

  • 37% Facebook
  • 29% YouTube
  • 10% Corporate blog
  • 10% SlideShare
  • 93% LinkedIn
Social Media Used by Public Companies for IR

Social Media Used by Public Companies for IR

We included LinkedIn because company pages are created automatically and now anyone can “Follow” any company.

What impresses me the most about the state of the market is just how many companies are using social media . We’ve included hundreds of examples in this report and we’ve literally just scratched the surface.

The complete report is 96 pages and has tons of stats, charts and web links.

Register on the landing page and we’ll email you the whitepaper right away.

We hope you enjoy it.

Let us know what you think in the comments below! Is social media for IR reaching a tipping point?


8 comments

Interesting Articles

Q4 DESKTOP

Next Gen IR Platform

Learn more