Q4 Whitepaper: Public Company Use of Social Media For Investor Relations – Part 4 Corporate Blogs
5 December 2012
Over the last few years, Q4 Web Systems has performed research and analysis of public company use of social media for Investor Relations, producing several whitepapers and providing numerous examples of best practices.
In this fourth part in our series of whitepapers concerning public company use of social media for Investor Relations, we examine corporate blog use in depth for the first time. DOWNLOAD THE NEW WHITEPAPER. Our findings indicate that the use of corporate blogs is on the upswing; a growing number of companies in our study are using corporate blogs (33%), with 18% using them for IR purposes (up from 10% just two years ago).
While Twitter and Facebook remain the most active channels for IROs, the reach and usefulness of corporate blogs in the social media landscape is significant. A 2012 study by the University of Massachusetts (Dartmouth) Center for Marketing Research seems to support our own findings, showing blog use by Fortune 500 companies up 5% in just one year.
And with statistics showing that close to half (49%) of investors and analysts are reading blogs, and 3 out of 5 financial bloggers use Twitter as their primary news source, the case for integrating these powerful social tools into a coordinated communications strategy is a compelling one.
In our most recent whitepaper, on corporate blogs, we provide a wealth of new examples, complete with screenshots and discussion, to give you a comprehensive look at how IROs are taking advantage of and incorporating this social tool.
Get the FREE whitepaper today and you?ll learn:
- How your peers are using corporate blogs to interact and engage with investors, provide news, information and insight
- What sectors, geographic regions and size of companies are leading the way in adoption
- Innovative ways to use video and images to provide investors more context around your company and industry
- Best practices on corporate blog use for IR, including the posting of a Discussion or Comments Policy, and providing bios of the main contributor(s).