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Aarthi Natarajan

23 posts
FFeatured
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  • 6 minute read

From SEO to AEO: How to Prepare Your IR Website for ChatGPT and Other AI Tools

  • byAarthi Natarajan
  • September 8, 2025
This is the second article in our three-part series on making investor relations (IR) websites AI-ready. In Part…
FFeatured
Blog ChatGptAgent
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  • 3 minute read

Beyond ChatGPT: Why IR Teams Need Purpose-Built AI Agents

  • byAarthi Natarajan
  • September 1, 2025
AI agents are reshaping work across every business function, and investor relations (IR) is experiencing this transformation firsthand.…
FFeatured
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  • 5 minute read

The Future of IR Websites: Optimizing for AI-Driven Discovery

  • byAarthi Natarajan
  • August 20, 2025
AI is changing how investors discover and consume company information. This first article in our three-part series explores why IR websites must be AI-ready, what’s at stake if they are not, and the practical steps IROs can take to ensure their story leads investor conversations.
FFeatured
Blog Agentic Ai
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  • 3 minute read

Trust in Action: How IR Teams Can Build a Confident Partnership with Agentic AI

  • byAarthi Natarajan
  • July 16, 2025
As IR teams adopt AI-powered tools, the conversation is shifting from capability to collaboration. This is part 3…
FFeatured
Ai
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  • 4 minute read

What Agentic AI Really Means and Why It Changes the Game for IR

  • byAarthi Natarajan
  • June 11, 2025
Imagine this: You’re walking into a last-minute investor meeting. Even before you begin, the prep work is complete:…
FFeatured
Man reviewing investor sector insights on his laptop
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  • 5 minute read

Investor Journey Map 2.0: The Future of Strategic Investor Engagement

  • byAarthi Natarajan
  • May 26, 2025
Markets don’t wait for quarterly reports anymore.  Investment decisions are unfolding in microseconds rather than months. Investors constantly…
FFeatured
Playbook
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  • 1 minute read

Is Your IR Team Ready to Answer Tough Tariff Questions?

  • byAarthi Natarajan
  • May 15, 2025
In Q1 2025, nearly half of U.S. company calls referenced tariffs. Stakeholders are no longer satisfied with generic…
FFeatured
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  • 1 minute read

The Invisible Investor Risk: How to Prevent Disengagement Before It Starts

  • byAarthi Natarajan
  • May 13, 2025
Investor relationships rarely break overnight. They fade gradually, quietly, and often without obvious warning signs. The real risk…
FFeatured
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  • 9 minute read

5 Questions CEOs Are Asking IROs: Revealed in Q1 Earnings Calls

  • byAarthi Natarajan
  • May 7, 2025
It’s the message every IRO recognizes: that unexpected Slack from your CEO, minutes before a critical investor call,…

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