Marketing and Investor Relations: Working Together to Achieve Success
More often than not, investor relations and marketing teams operate as independent functions within a company, each focusing…
Top 5 Features of a Successful Investor Relations Website
The investor relations website is a critical platform for a company to share its story with shareholders and…
How Technology Will Transform Investor Relations in 2020
Artificial intelligence (AI), predictive analytics, machine learning, and other “smart” technologies are transforming the investor relations space. Innovative…
Innovation in Investor Relations: Empowering Our Customers to Get the Job Done
Historically, investor relations has lagged behind the use of technology within their function, but that is rapidly changing…
How Electronic Arts Leveraged Effective Web Design to Engage with Investors
Early last year, we spoke with Erin Rheaume, Senior Manager of Investor Relations at Electronic Arts (EA) about…
Investor Relations Websites: How to Create an Engaging User Experience
In today’s digital landscape, your investor relations website is the investment community’s first port of call. In this…
2019’s Top Investor Relations Trends: A Year in Review
Change is constant. Whether it’s good or bad, it requires us to adapt and learn new ways of…
Beyond Corporate Access: Building an IR Marketing Strategy
When it comes to corporate access, considering all of the core elements that comprise a corporate strategy is…
5 Critical Strategies to Improve Your Investor Targeting
Targeting the right investors is crucial to growing your shareholder base and boosting your company’s liquidity and visibility.…