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The CFO Guide to IR Budgeting in 2026
What’s driving the next wave of IR investment?
In our discussions with CFOs, we’re seeing IR take on new weight in how organizations communicate accountability and build confidence. CFOs are partnering more closely with IR to connect strategy, performance, and perception into a single, continuous story.
This guide unpacks what we’re seeing in the market and how CFOs are preparing for the year ahead.
Inside, you’ll find:
- The biggest forces influencing IR investment priorities in 2026
- Five themes redefining financial and leadership priorities
- How CFO–IR collaboration is reshaping corporate credibility
- Why reputation is emerging as a metric for ROI
