New RethinkIR webseries: Telling better stories

1 December 2014

By John Schoeler



RethinkIRQ4 Web Systems ? in partnership with Falls Communications ? will be producing a new monthly web series called RethinkIR. The purpose of the series is for Q4 Founder & CEO Darrell Heaps and Senior Vice President and Managing Director at Falls Communications, Rob Berick to discuss with industry leaders new and different ways that IROs can engage investors and RethinkIR.

Register now: First Episode – Wednesday December 10, 2014 – 2 PM EST

For this first episode, broadcasting live on Wednesday December 10, 2014 at 2 PM EST, Darrell and Rob will be discussing the importance of effective corporate storytelling in an investor relations program. Their guest for this month’s episode is Matt Sonefeldt, Head of Investor Education at LinkedIn Corp (NYSE:LNKD).

Together, Darrell, Rob and Matt will discuss both what makes a compelling corporate story for investors, as well as the various channels to deliver your story to them. In this hour-long discussion, you will learn:

  • The art and science of corporate storytelling
  • The importance of knowing how people react and respond to your story and using that sentiment to better reach them.
  • Expand your corporate reporting to properly position your differentiated investment proposition.

The will also be a Q&A portion at the end of the episode. You will be able to submit questions via Twitter using the hashtag: #RethinkIR.

Click here and register for the live broadcast of the first episode of this new web series: RethinkIR

Register Now

RobbRob Berick? – Senior Vice President and Managing Director, Falls Communications

Rob is a senior-level communications executive with more than 20 years of experience in helping organizations engage investors and enhance value so that they can compete for capital more effectively. Rob has provided senior counsel to management teams and their boards of directors on various capital market, communications, and governance matters.

Throughout?his career,?Rob?has worked with public and private companies across a wide range of market sectors – including energy, consumer products and industrial manufacturing – to enhance valuation and engage investors. Similarly,?he?has specialized expertise in managing the flow of information during such special situations as leadership transitions, M&A activity, initial public offerings, as well as shareholder activism campaigns and proxy fights.

DarrellhDarrell Heaps ? Founder and CEO, Q4 Web Systems

Darrell Heaps is the founder and CEO of Q4 Web Systems (Q4), the leading provider of IR websites, social media and mobile applications for public companies in North America. Darrell is an experienced entrepreneur who has founded multiple web companies prior to Q4. Darrell?s mission is to help companies build better relationships with shareholders and be competitive in today?s capital markets.? Under Darrell?s leadership Q4 has grown to be a leader in IR website, social media and web disclosure best practices.

Darrell speaks regularly to industry groups and trade publications on the topic of social media and investor website best practices. Darrell also participates as a judge in national award programs for corporate reporting.

MattsMatt Sonefeldt ? Head of Investor Education, LinkedIn

Matt acquired his undergraduate degree in Communications and Education from UCLA. He commenced his career in the investor relations field when he began conducting investment research for a mutual fund company. Later, Matt joined AmeriCorps, which led him to teach at an Indian reservation.

Matt went on to pursue his MBA from Presidio Graduate School, with a focus in Sustainable Business Management. Before joining LinkedIn as Head of Investor Education, Matt worked at American Funds, Capital Group, and The Aspen Institute.


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