Integrating Behavioral Analytics & CRM and Influencing Investor Engagement
We know that two of the most difficult challenges for today’s IROs are maintaining high-value institutional investor engagement…
Defining Your Investment Narrative in a Volatile Market
As the global economy grapples with the impacts of a volatile market, investor relations officers struggle with how…
Hosting Virtual Investor Days Addressing A Volatile Market
A recent poll of economists from the Wall Street Journal puts the chances of a recession in 2023…
Investor Targeting Strategy: Five Critical Ways to Optimize Yours
Targeting the right investors is crucial to growing your shareholder base and boosting your company’s liquidity and visibility.…
Investor Relations KPIs: How to Measure Success
Sales have their quota, and marketing has qualified leads, but how should Investor Relations Officers (IROs) measure the…
Silicon Valley Bank Failure and Implications for IROs
Background Last Wednesday, March 8, 2023, Silicon Valley Bank announced that it had sold about $21 billion of…
Lead Your IR Program With Personalized CRM Email
Think back to the last time you made a big purchase decision. What was the sales process like? Did…
Market Volatility: What Investor Relations Officers Need To Know
Just a few months ago, the prevailing sentiment was that the economy is or will soon be in…
Investor Relations Engagement Benchmarking is Here!
In an environment of uncertain macroeconomic conditions, static or declining Investor Relations budgets, and significant innovations in capital…