In this inaugural edition of our ELT Spotlight series, we sit down with Jake Wolff, Q4’s Chief Revenue Officer, to discuss his vision for Q4’s future, the transformative power of IR Ops software, and his personal passions outside of work.
1. What is your vision for the future of Q4 and its role in shaping the IR landscape?
Jake: The foundation that Q4 has built is incredible. The company has earned the trust of the IR industry, with some of the world’s smartest and most accomplished companies relying on our technology. When you have that trust and a truly unique end-to-end tech stack that covers both compliance and market intelligence, it sets the stage for innovation. As we continue to innovate—particularly with AI—we’re positioned to deliver game-changing products. It’s a really exciting time.
2. How do you believe IR Ops software empowers companies to stay ahead in today’s rapidly evolving IR landscape?
Jake: The role of an IRO is not an easy job. They navigate an incredibly fast-paced and high-stakes environment, where their work has a direct impact on their company’s valuation. Our IR Ops software equips them with the tools to streamline processes and make data-driven decisions with confidence. By automating routine tasks and delivering real-time analytics, we help IR teams focus more on executing strategies that drive long-term success. In today’s competitive landscape, having that combination of efficiency, insight, and agility is what empowers companies to stay ahead of the curve.
3. What inspired you to join Q4, and what excites you most about being part of the team?
Jake: I came from a public company and was part of the executive team that took the company public. During the IPO process, you have an army of consultants, bankers, and advisors guiding you every step of the way. But once you ring the bell, they’re gone, and you’re left to figure out your 12-month IR strategy on your own. When Darrell [Heaps, Q4’s Founder and CEO] walked me through what the Q4 Platform is designed to do, it clicked for me immediately—I would have loved to have had this platform when we went public. That realization was a key factor in my decision to join Q4.
4. What do you believe sets Q4’s culture apart, and how does it contribute to the company’s success?
Jake: It’s the perfect blend of entrepreneurial spirit and a professional business structure. Founders have a passion that can’t easily be replicated because it’s their creation—it’s something they’ve built from the ground up. At the same time, being backed by private equity brings structure, access to capital, and a focus on long-term growth. This combination creates a culture rooted in passion for innovation, which is a huge recipe for success.
5. Is there a book, podcast, or TV series that you’ve been obsessed with lately?
Jake: I’m a big fan of podcasts about Disney World—my family and I are addicted. We visit multiple times a year! These podcasts cover everything from park news and upcoming attractions to tips, reviews, and even the Disney Vacation Club. For me, listening to a 20-30 minute podcast about Disney is a great way to unwind after a busy day.
6. What’s your philosophy for building and leading high-performing sales teams?
Jake: It all starts with incredible talent. Salespeople are naturally curious and relationship-driven, which means they can get bored or start exploring new opportunities. One of my key focuses is retaining our best talent and ensuring they have opportunities to grow within the company—sometimes in roles they never expected. Keeping an eye on talent and creating clear pathways for growth is essential for building and sustaining a high-performing team.
7. What’s the most valuable lesson you’ve learned in your career as a sales leader?
Jake: I’ve learned two key lessons. The first is to not create an echo chamber. It’s crucial to have a sales leadership team with diverse perspectives, backgrounds, and sales approaches. The second lesson is that each role within a revenue department is unique. Just because someone is a great salesperson doesn’t mean they’ll automatically be a great sales manager. You need to match individuals to roles that suit their specific skills, rather than following a cookie-cutter approach.
8. How does Q4’s sales approach adapt to meet the evolving needs of IROs?
Jake: As Q4 continues to evolve into a SaaS organization, our sales motion is centered around value selling. We’ve structured our teams so that customers interact with experts who know how to ask the right questions, understand their unique challenges, and deliver tailored solutions. Our onboarding process is thoughtful and designed to ensure customers quickly see value. With account managers who are industry experts and customer success teams who specialize in our technology, we can gather feedback, share insights internally, and ensure our product roadmap aligns with the future needs of IR teams.
Stay tuned as we continue our ELT Spotlight blog series throughout the year, offering exclusive insights from Q4’s key leaders. Each spotlight will explore their unique perspectives, industry expertise, and vision for the future of investor relations. Don’t miss the upcoming interviews as we showcase the people driving innovation and success at Q4.
