The AI Multiplier Effect: What AI Should Do For IR
Being an Investor Relations professional is a unique territory. Part sales, part marketing, part finance, part conference organizer,…
Preparing for an Activist Before You Get the Call: What IR Can Do Now
2022 was a landmark year for investor activism, as 235 campaigns aimed at shaking up public companies were…
Integrating Behavioral Analytics & CRM and Influencing Investor Engagement
We know that two of the most difficult challenges for today’s IROs are maintaining high-value institutional investor engagement…
Defining Your Investment Narrative in a Volatile Market
As the global economy grapples with the impacts of a volatile market, investor relations officers struggle with how…
Hosting Virtual Investor Days Addressing A Volatile Market
A recent poll of economists from the Wall Street Journal puts the chances of a recession in 2023…
Investor Targeting Strategy: Five Critical Ways to Optimize Yours
Targeting the right investors is crucial to growing your shareholder base and boosting your company’s liquidity and visibility.…
Investor Relations KPIs: How to Measure Success
Sales have their quota, and marketing has qualified leads, but how should Investor Relations Officers (IROs) measure the…
Silicon Valley Bank Failure and Implications for IROs
Background Last Wednesday, March 8, 2023, Silicon Valley Bank announced that it had sold about $21 billion of…
Lead Your IR Program With Personalized CRM Email
Think back to the last time you made a big purchase decision. What was the sales process like? Did…