Lead Your IR Program With Personalized CRM Email
Think back to the last time you made a big purchase decision. What was the sales process like? Did…
Market Volatility: What Investor Relations Officers Need To Know
Just a few months ago, the prevailing sentiment was that the economy is or will soon be in…
Investor Relations Engagement Benchmarking is Here!
In an environment of uncertain macroeconomic conditions, static or declining Investor Relations budgets, and significant innovations in capital…
Innovations of Investor Relations Tools Across the Q4 Platform
Over the past five years, investor relations tools have been transformed by what began with regulatory changes with…
ChatGPT Impacts Investor Relations: A Brief Experiment
On November 30, 2022, OpenAI released a new chatbot online for anyone to use called ChatGPT (Chat Generative…
What I Wish I Knew When I Started My Investor Relations Job (Part II)
We recently posted a blog sharing some words of wisdom from investor relations professionals across various industries. Specifically,…
Content Performance Analytics and Contact Level Targeting Impacts
Improving ROI on IR Effort through Detailed Content Performance Analytics and Contact Level Targeting Recommendations Coming off what…
Investor Relations in the UK and European Markets: Effective Targeting and Engagement Analytics
We don’t have to tell you that the job of Investor Relations in the UK and European markets…
IROs and Behavioural Analytics in Europe and the UK: Establishing the Foundation
At Q4, we believe the use of behavioural analytics in Europe has profound potential to connect the markets…