What if you treated the sell-side like your sales team?
Special Guest Blog by Matthew Tractenberg Somewhere along the course of the last 20 years, the relationship between…
Maximizing the impact of investor targeting techniques
Investor targeting is not only one of the most crucial pillars for a strong IR program but the…
Q4 Market Spotlight: US or China, who’s winning the trade war?
While the US market has been firing on all cylinders, that hasn’t been the case for China. With…
The Highs (and Lows) of Being in the Cannabis Sector
An interview with Steve Chan, VP of IR at Supreme Undoubtedly, it’s a critical moment for the…
The art of the module: Why your next website should start out-of-the-box
The notion of the template has faced some longtime prejudices. The very word “template” might conjure-up associations with…
Social media tips for IR from a marketing specialist
A study from Greenwich Associates found that 79% of institutional investors use social media for work, and approximately…
Buy-Side Needs to Catch Up with IR Technology
Minority Report meets IR at Q4 breakfast briefing “Buy-siders are risk-takers,” says Amit Sanghvi, Managing Director for Q4…
Connecting the dots between art and science in IR
What’s new (and coming soon) in Q4 Desktop Good IR builds a strategic narrative by blending art and…
The Power of AI Targeting and Alternative Data for Institutional Investors
For months now, I’ve been writing about the dramatic rise of Artificial Intelligence (AI) within the capital markets.…